Join Metatexter’s mission to turn every book into a personalised learning launchpad and revolutionise reading. KONTEXT is a groundbreaking AR, ML and AI-powered SAAS developed by Metatexter’s award-winning founders, who have a combined 90 years of experience in book publishing and digital media. The company’s market focus is on education, where there is a pressing need and huge commercial opportunity in building a bridge between physical textbooks and digital interactivity. KONTEXT seamlessly integrates digital layers of content, community, contextual tools and data across all physical books for teachers, students, authors, publishers, reading groups and lifelong learners. All accessible through a user-friendly app on your phone or tablet when you choose to point it at the printed page. For the first time, educators and publishers can track points of engagement within physical books, allowing tailored educational support and unique commercial consumer insight. Leading UK literacy champion, The Reading Agency has committed to incorporating KONTEXT into its adult reading education programmes. Metatexter is leveraging its rich industry contacts to access educational publishers. Pre-seed investment will fund the technology’s full build, testing and patent pipeline. Metatexter is seeking: Early-stage investors interested in education, reading literacy/accessibility and lifetime learning. Global/national content partners such as educational publishers and academic institutions.
Japhet Asher is the director/owner of Polarity ReversalLtd, a content creation and consulting company, and co-founder of tech start-up Metatexter Ltd, currently inventing new ways to link physical books and digital tools.
He is an Executive Producer, creative leader and collaborative storyteller with 40 years’ experience as an innovator of formats, products, and narrative experiences across genres and platforms. He is an Oscar nominated documentary maker, a creator of Emmy winning animation, developed and led digital platforms for BBC Children’s, and is author of the world’s first AR powered novel “The Ghostkeeper’s Journal”, a Futurebook Book of the Year winner. He is a passionate advocate for content that challenges, informs, and entertains, connecting memorable characters and experiences to their audiences, most notably children and young adults.