Updated on 29 October 2026
Pick2Moov – Real-time marketplace connecting tourists with local tour guides
Founder at Pick2Moov
Lisbon, Portugal
About
THE PROBLEM
Tourists in cities like Lisbon struggle to find trustworthy local guides on the spot. Prices are unclear, and booking usually goes through intermediaries that take high commissions. Independent guides lose a large share of their income to these platforms and have little control over their own business.
THE SOLUTION
Pick2Moov is a mobile app (iOS and Android) that shows available local guides on a live map, similar to ride-hailing apps but for tours. Tourists can:
• See guides near them in real time
• Book immediately or schedule for later
• Negotiate the price directly with the guide
• Get picked up at their location
Experiences include tuk-tuk, van, sidecar, boat, walking tours and more! Available for all the country (Portugal).
BUSINESS MODEL
Guides keep 90% of each booking; Pick2Moov takes a 10% commission. This fair split attracts quality guides and builds a loyal supply side, while keeping prices fair for tourists.
WHY NOW
Lisbon is one of Europe's fastest-growing tourism destinations, and travellers increasingly look for authentic, local experiences booked on their phones. The same model can be replicated in other tourist cities.
TRACTION
• App live on the App Store and Google Play
• Founder is an active tuk-tuk guide in Lisbon with first-hand knowledge of the market
TEAM
Founded by Rui Ribeiro, a Lisbon tour guide and photographer who built Pick2Moov from real, day-to-day experience in the industry.
SOCIAL IMPACT
Through "Moov for Quino", Pick2Moov plans to dedicate part of its future profits to supporting children and families affected by autism.
THE OPPORTUNITY
• Grow the guide network in Lisbon and expand to other cities
• Invest in marketing to reach tourists
• Improve the app (payments, reviews, languages)
-Type of investment: equity / convertible / partnership
Stage
- Startup
- Expansion
Applies to
- Other
Organisation
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Partnership
Earn commission recommending local tours
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