External digitization for the digital product passport

As an R&D intensive SME Seacon Europe aims to enable new ways of discovering and accessing digital information for producers, consumer, customers, authorities and waste processing industry about the products and packaging along the supply chain. The concept addresses a specific technology and method related to information service and exploration. The offer aims to supports manufacturers to trace the maximal detailed attributes and quality characteristics of their products along the production and in the sales phase.

External digitalization is the methodology used to provide buyers and consumers with digital information about the origin and usability of products using innovative methods and technologies. During the purchase, we help them choose the right product and create two-way communication between the parties involved. Producers or retailers provide information about their offerings in an interactive way, while buyers send feedback about their experiences.

Today's conscious consumers no longer just want to taste or touch products, they also demand full transparency: Where does the product come from? How was it grown? What is its environmental impact? And most importantly: whose work am I supporting with my purchase?

Product Broker provides the answer with the the digital product passport. It’s an innovative, cloud-based solution that makes a product’s entire journey - from raw material to shelf - accessible via a simple QR code scan.

Why use Product Broker?

·       Builds Authenticity: With one QR code scan, customers instantly see can learn about the origin of the product, the conditions of its production, practices, relevant measurement data, and check legal compliance.

·       Supports Sustainability: Short supply chains, local production, and eco-friendly practices can be documented and communicated - key advantages for EU and global markets.

·       Personalized communication: The system alerts the consumer if a product does not meet their expectations

·       Marketing & Loyalty Building: Behind the QR code, you can share your usage suggestions, stories, family traditions, images or videos of manufacturing - transforming your product from a commodity into an experience.

·       Competitive Edge on Shelf: While other products offer only a static label, Product Broker tells a dynamic digital story - setting your goods apart from mass-produced alternatives.