Erick Garcia Gonzalez

PROMPERÚ, the Commission for the Promotion of Peru for Exports and Tourism, has the overarching goal of contributing to the sustainable and decentralized economic growth of Peru. This is achieved through the promotion of:

• Exports: Increasing the volume and value of Peruvian goods and services sold internationally. This includes improving the capabilities of Peruvian companies to participate in the global market and positioning Peru as a reliable supplier of value-added products.

• Tourism: Positioning Peru as an attractive and diverse tourist destination, both domestically and internationally. This involves promoting Peru's image, cultural heritage, natural attractions, and gastronomy.

• Business Investment: Facilitating and increasing foreign direct investment (FDI) and the reinvestment of foreign companies in prioritized economic sectors within Peru (excluding infrastructure and public services). This aims to boost the exportable supply and tourism.

• Country Image ("Marca Perú"): Promoting and disseminating a positive image of Peru as a country for exports, tourism, and investment.

In essence, PROMPERÚ's mission is to position Peru favorably on the global stage as a provider of quality goods and services, a compelling tourist destination, and an attractive place for foreign investment, ultimately contributing to the nation's economic development.