Decide on Evidence, Not Assumptions: Market & User Research Across the Western Balkans

Kantar Index Kosova: evidence for companies building in and for the Western Balkans

We are a Prishtina-based market and social research agency, operating as part of the Kantar network. For over two decades we have produced the data that companies, investors, donors and governments use to make decisions in Kosovo and the region — from market-entry studies to product testing to national policy surveys.

What we offer

Market & commercial research

• Market sizing, segmentation and competitive landscaping for market entry or expansion

• Pricing research and willingness-to-pay studies

• Brand health, awareness and positioning tracking

• Customer satisfaction, NPS and churn-driver analysis

• Mystery shopping and retail/channel execution audits

Product & user research for tech companies

• Concept and feature testing before development spend

• Usability and UX research, in-depth user interviews, focus groups

• Adoption and digital-behaviour studies (who uses what, and why they stop)

• B2B research with hard-to-reach decision-makers and IT buyers

Talent, employer brand and nearshoring intelligence

• Salary and benefits benchmarking for tech roles across Kosovo, Albania and the region

• Employer brand and candidate-perception studies

• Workforce and skills-availability assessments for companies evaluating Kosovo as a delivery location

Green and ESG services

• ESG reporting and ESG audits (CESGA®-certified lead)

• CBAM readiness consultancy for exporters to the EU

• Carbon credit negotiation support and guarantees of origin

Fieldwork and data collection as a service

• CATI, CAPI, CAWI and face-to-face fieldwork with our own interviewer network and infrastructure

• Full subcontracting for international agencies, consultancies and research institutes that need reliable local execution

Multi-country project management

This is where we are genuinely different from a local vendor. Through the Kantar network and long-standing partner agencies, we design and run studies simultaneously across Kosovo, Albania, North Macedonia, Bosnia and Herzegovina, Serbia, Montenegro, Croatia and Greece — and coordinate further afield when a project requires it.

You sign one contract and work with one project manager. We handle questionnaire harmonization and translation, centralized interviewer training, consistent quality control across all markets, a single merged and weighted dataset, and one cross-country report rather than six separate ones that don't compare. For clients, that removes the hardest and most expensive part of regional research: making sure the numbers from six countries actually mean the same thing.

Who we work best with

• Tech and software companies entering or scaling in the Western Balkans

• International companies assessing Kosovo and the region for nearshoring, delivery centers or investment

• Consultancies, research agencies and institutes needing a trusted local or regional fieldwork partner

• Donors, IFIs and implementing organizations requiring rigorous, auditable evidence

• Consortium partners bidding for EU-funded programmes who need a Western Balkans research lead

What we're looking for at KosICT 2026

Partnerships and subcontracting relationships; tech companies that need user, market or pricing research before their next product or market decision; consortium partners for EU-funded and donor-funded programmes in the region; and companies facing CBAM or ESG reporting obligations.