HORIZON-CL4-INDUSTRY-2025-01-MATERIALS-42: Innovative Advanced Materials (IAMs) for product monitoring, smart maintenance and repair strategies ....

Eczacıbası Building Products (EBP), part of the Eczacıbaşı Group, is a global leader in the production of ceramic sanitaryware under the well-known VitrA brand. The company offers a wide range of products including toilets, washbasins, cistern systems, and bathroom furniture, and operates with a strong export network across Europe and global markets.

R&D and innovation activities are carried out at the "VitrA Innovation Center", accredited by the Republic of Türkiye Ministry of Industry and Technology. EBP has robust expertise in advanced ceramic materials, sustainable manufacturing, antimicrobial coatings, smart bathroom systems, and circular design.

As an industrial end-user and demonstration partner, EBP can contribute in the following ways:

✔ Real-Life Use Case and Demonstrator Implementation

• Integration of newly developed IAMs into real product applications (e.g., toilets, washbasins, cistern panels).

• Setting up demonstration environments for monitoring and performance validation.

• Integration of embedded sensors into ceramic bathroom products for real-time monitoring (e.g., usage patterns, humidity, temperature).

✔ Material and Process Innovation

• Extensive experience in ceramic microstructure optimization, surface treatments, and mechanical performance improvement.

• Implementation of self-cleaning, antibacterial, and protective coatings.

• Expertise in modular and disassemblable product designs suitable for reuse and recycling.

• Lifecycle assessments (LCA), material traceability, and low carbon footprint strategies.

✔ User Experience

• Conducting and reporting end-user tests.