Mediagenix

Mediagenix is a media-tech company that provides a cloud-based Media Business Platform enabling media companies to manage the full content lifecycle—strategy, rights, metadata, planning and multi-platform scheduling—across linear, VOD, streaming, FAST and digital channels, helping them optimize content ROI with data-driven, largely automated workflows. In September 2024, Mediagenix acquired Spideo, a specialist in AI-based recommendation and personalization, which elevated the platform’s personalization capabilities and effectively extended its suites so that Mediagenix now offers solutions for every step of the content supply chain, from strategic planning through distribution and audience engagement.

What Mediagenix does

• Offers a modular SaaS platform that orchestrates the entire content lifecycle, from strategy and planning through scheduling and Recommendation, with one central “source of truth” for content, rights, and metadata.

• Helps media companies optimize content ROI by aligning content strategy, value management, and scheduling so they can profitably connect the right content to the right audience across linear, VOD, streaming, FAST, and social channels.

• Automates and orchestrates workflows (often “touchless” or management-by-exception) to reduce operational overhead and eliminate data silos between teams and systems.

Key products and capabilities

• Provides a Media Business Platform (successor to the well‑known WHATS’ON broadcast management system) used as the central hub for planning, rights, scheduling, promos, workflows, and analytics.

• Delivers three main SaaS solution families—Strategize, Manage, and Engage—that cover strategic content planning and budgeting, title and rights management, and multi-platform scheduling for linear, FAST, and on‑demand services.

• Includes specialized suites such as Linear Scheduling and On‑Demand Scheduling to rapidly launch channels and VOD offerings (SVOD, AVOD, TVOD), transform metadata, and publish schedules to multiple platforms and aggregators.

Typical customers and use cases

• Serves public and commercial broadcasters, platform operators, rightsholders, and streaming services that need to manage complex, multi-region, multi-platform content portfolios.

• Used to launch and manage new channels or services, coordinate cross-media scheduling (linear + VOD + digital), and ensure rights-compliant, data-driven programming decisions.

• Deployed globally, including as the sole media business management solution for major groups such as France Télévisions, where it powers scheduling, channel insights, and a data-driven content supply chain.

Company snapshot

• Headquartered in Groot‑Bijgaarden, Belgium, with additional regional hubs such as Miami and Bangkok and a broader international commercial presence.

• Founded in 1992 and now a privately held company with a few hundred employees, positioned as a global leader in media business management and smart content solutions.