Academy - Module 1 - From Business Plan to Market

The module will provide a structured overview of the key elements uneeded to build and validate a business plan, as well as how to structure an effective pitch for investors.

It will focus on:

• customer validation;

• go-to-market strategy;

• team composition and capabilities;

• target market definition;

• traction metrics and growth signals;

• key challenges related to market entry and the commercial scaling of innovative startups.

The session will also include practical case studies, with the aim of providing participants with easy-to-apply tools.

Giovanni Fusaro, Research & Studies Department – AIFI

Fabio Malerba, Secretary General – IBAN

The event will be held in Italian only and no translation services will be available

Register

*After registering, you will receive a confirmation email and the link to join the event