Milena Jovanović

MOĆNO Microgreens is a sustainable urban farming company dedicated to producing high-quality, nutrient-dense microgreens using eco-friendly and circular economy principles. We grow fresh, organic microgreens using compostable soil and biodegradable packaging, minimizing waste and environmental impact. Our mission is to provide healthy, locally-grown food while promoting sustainable agricultural practices. Beyond production, MOĆNO is expanding into education and community engagement through the MOĆNO Hub, a unique space in Belgrade where people can learn about microgreens cultivation, healthy eating, and zero-waste living. We also develop innovative plant-based products like microgreens pesto, enhancing accessibility to nutrient-rich foods. To further support our mission, we are developing a MOĆNO mobile application, which will provide users with guidance on growing microgreens at home, tracking their progress, and accessing exclusive educational content. The app will also serve as a platform forglobal network of farmers and engaging with the sustainability-focused community. Through partnerships with local startups and sustainability initiatives, MOĆNO is working towards integrating circular economy principles by reducing organic waste, improving resource efficiency, and educating consumers on sustainable food choices. Our vision is to scale our impact, expand production, and inspire a greener future.