Liselotte De Koning

Started to work with marketing and pr agency OgilvyOne Worldwide. In the following seven years she held several commercial positions within the primary and secondary care, developing content training programs for general practitioners and specialists, also organizing (inter)national congresses and events. Worked the following four years designing and executing a major program on diversity in HRM management in the health care sector. At age 34 started as Director Red Cross Amsterdam (for seven years, last four years of which in combination with post of Regional Director North West). Was asked for position of Director Red Cross Princess Margriet Fund in 2013.

Motivation: connecting strategy and vision to implementation and vice versa. To inspire and motivate people and organisations and bring them to the next level. Likes setting up pioneering initiatives, preferably with a sustainable component. Passionate about long term solutions and possibilities through preventive measures in humanitarian aid programmes that really make a difference. Ecosystem based Restoration, Nature Based Solutions, Community Resilience, Climate Adaptation