Impact Days 2025

12–13 May 2025 | Vienna, Austria

Verena Judmayer

Co-Founder of MATR

MATR

Wien, Austria

19 profile visitsSpeakerSpeaker

I’m Verena, co-founder of MATR - the circular economy solution for mattresses - and passionate about driving change with purpose, innovation & business.

My organisation

MATR

MATR

Startup

Wien, Austria

MATR® tackles the environmental and financial challenges hotels face with traditional mattresses by offering an innovative circular economy mattress-as-a-service solution. Every year, 30 million mattresses across Europe contribute to significant waste, incineration emissions, and lost resources. MATR®'s recyclable mattresses save hotels money and CO2 emissions while providing premium guest comfort and ensuring that used mattresses are refurbished or responsibly recycled, closing the loop entirely. By aligning with EU sustainability requirements and ESG principles, MATR® delivers unmatched value and a competitive advantage through cost savings, eco-innovation, and enhanced guest experiences.
Read more

About me

I’m Verena, Co-Founder and Chief Dream Officer of MATR, a multi-award-winning Circular Economy startup redefining the hospitality industry with circular, recyclable mattresses. Driven by a vision to eliminate mattress waste, we're building a scalable, impact-driven business that delivers both sustainability and superior sleep experiences for hotels. #makesleepmatter

Passionate about circular economy, entrepreneurship, and innovation, I’m also a board member of SENA - the Social Entrepreneurship Network Austria, co-initiator of the Austrian Mattress Alliance and part of the Industry Advisory Board at Modul University Vienna. With years of experience as a co-founder and Senior Innovation Consultant at Pioneers, I specialize in idea generation, product validation, and launching sustainable, innovative solutions in both startups and established companies.

When I’m not working on the future of entrepreneurship, innovation and sleep, I recharge in the Austrian Alps, embracing the beauty and challenges of nature year-round.

Social media

Speaker sessions (1)

Tuesday, 13 May 2025

14:00 - 14:50

From Recession to Resilience: Social Innovation as Economically Viable Ways Out of Our Crises

Location:Rathaus - Collab 1

Social innovations in Austria foster economic resilience through sustainable models and crisis response—calling for stronger support from policy, academia, and the entrepreneurial ecosystem.