‘Context is King’ When Interpreting the Match Demands of English Premier League Matches

Since the seminal work of Reilly and Thomas (1976), the match physical performances of elite football players have been typically analysed as accumulated distances, frequencies and times in various arbitrary motion categories. Thus, this presentation will examine some of the contextualised match demands work our group have conducted at the cutting edge of the English Premier League. Special emphasis will be placed on how such innovative analyses are translated to the end user.