Daniels Associates Ltd

Industry pioneering tools for bridging the sporting & financial impact of football decisions. Creating financial sustainability AND sporting legacy.

·        A gambling-industry-quality player value model

·        Tools for understanding the financial value of the football actions on a player-by-player basis.

·        Industry leading player age curves, to understand the projected performance by age, in terms of net goals difference added

·        Understanding the financial value of player positions/roles within a football squad

·        Overarching football strategy design (based off published age profiling research) to precede player recruitment and empower an understanding of ownership