Hudl Performance Insights 2025

14 Nov 2025 | London, United Kingdom

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Edward Sulley

Director, Customer Solutions

Hudl

Darwen, United Kingdom

1 profile visitSpeakerStaff

Edward has 25 years of professional football experience. At Hudl he leads a highly talented and experienced group of more than 30 sports specialists.

My organisation

Hudl

Hudl

Sports Technology

London, United Kingdom

Change the way you see the game. More than 200K teams across the world use Hudl to combine video and data into powerful insights and winning strategies.
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About me

Edward has 25 years of professional football experience and joined Hudl after a successful 11 year period at one of the fastest growing global sports organisations, City Football Group (CFG), working with 8 clubs in Manchester, New York, Melbourne, Yokohama, Girona, Montevideo, Chengdu and Mumbai. His diverse experiences and qualifications span Coaching, Performance Analysis, Sports Science, Medical, Scouting, Recruitment, Research, Innovation, Strategy, Project Management and Leadership. During the last 5 years, his main focus at CFG was to design and implement a football strategy for their clubs in Japan and China, leveraging best practice knowledge. At Hudl Edward leads a highly talented and experienced group of more than 30 sports specialists who are focused on supporting the connection between the strategic needs of their customers and where high performance workflows can be harnessed to enable success.

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Speaker sessions (1)

Friday, 14 November 2025

12:00 - 12:30

Sports Data Pioneers Panel

Location:Statsbomb Stage (Level -1)Track:Panel
  • Data Analysis