Hudl Performance Insights 2025

14 Nov 2025 | London, United Kingdom

Mo Dabbah

Group Chief Technology Officer, SENT Entertainment | Como 1907

Como 1907

Cambridge, United Kingdom

35 profile visitsSpeakerSpeaker

Driving AI-led digital transformation in scouting, performance, development, tactics & e-commerce to position Como 1907 as a global leader in sport innovation.

My organisation

Como 1907

Como 1907

Club/Team

Como, Italy

Founded in 1907, Como 1907 is a historic club in Italian football, known for its deep roots in the local community and enduring passion for the game. After financial struggles led to relegation in 2017, the club began a remarkable revival under new ownership by Indonesia’s Djarum Group in 2019. Their vision and investment fuelled a swift rise back through the leagues, culminating in a return to Serie A in 2024. Set on the picturesque shores of Lake Como, the Giuseppe Sinigaglia Stadium stands as a symbol of the club’s identity, blending tradition, resilience, and the spirit of the city it proudly represents.
Read more

About me

Dr. Mohammad Dabbah (Mo) is a recognised leader in Artificial Intelligence, currently serving as group CTO at SENT Entertainment – the parent company of Como 1907. He holds a PhD in Signal Processing and a BEng in Electronic Communications from Newcastle University.

With almost two decades of experience, Mo has led AI innovation across football, defence, healthcare, smart cities, among other sectors. His previous roles include Head of AI at StatsBomb, Associate Director of AI at Cambridge Consultants, AI & Innovation Lead at Huma, and Head of AI & Autonomy at Roke.

Among his notable achievements, Mo was the system lead for the first AI air defence system deployed on a Royal Navy ship, the inventor of the Rolls-Royce Intelligent Borescope System for jet engine inspection, and the pioneer of the Nature-published COVID-19 Risk Score for remote patient monitoring. Mo also holds several patents, has authored multiple books, and published dozens of scientific articles which have been cited over 2,000 times – reflecting the depth and impact of his contributions to the AI and engineering communities.

At Como 1907, Mo is driving a full digital transformation. He is leading the development of AI-powered tools for scouting, performance, and tactical analysis, while also building the club’s integrated e-commerce and ticketing platforms. His work is shaping a unified infrastructure that enhances football operations, deepens fan engagement, and positions Como 1907 at the forefront of applied AI in global sport.

Social media

Speaker sessions (1)

Friday, 14 November 2025

14:30 - 15:00

Designing the Modern Football Club: A Blueprint for Digital Transformation

Location:Statsbomb Stage (Level -1)Track:Presentation