Horoscope or Blueprint? What player profiling can (and cannot) do for individualized training

Every club now claims to individualize training, from comprehensive pre-season screening to speed or endurance "types". But change the test, or simply the day, and the same player can land in a different profile. At the same time, a player who feels his program was built for him is likely to buy in and train harder, so the feeling of individualization may matter as much as its content. This talk separates what profiling can and cannot do, and shows where individualizing football training can really