SSH expertise

The key themes we offer include social sustainability via co-creation, user-centric strategy, as well as broad range of methods and tools for analysing and predicting social impact and assessing social enabling conditions that can accelerate market acceptance, uptake and success.

Social aspects have an enormous influence on ensuring that the innovations delivered will be used by the end-users and that the solutions not only do not burden the existing community but also create optimal positive outcomes. Our contribution will therefore be in ensuring that the innovations developed support communities in meeting their various needs and maximize positive societal impact of the research project. They can support social and cultural life, provide necessary social infrastructure, establish mechanisms for citizen participation, and foster an environment that allows for individual growth as well as just transformation of communities. In order to do that, we need to understand first what people need and manage varying stakeholders’ needs including also local organisations, underprivileged end-users, and policy makers by considering the impacts of the built environment on existing communities and future generations. To this end, we can design and implement a co-creation approach to ensure real and meaningful participation of key stakeholders involved in the value-chain and to collect valuable inputs from them throughout the decision-making processes. This will maximize the potential for applying project innovations and user satisfaction. We can also test various ICT tools and platforms using eye-tracking and face-tracking in our Neuromarketing Lab to make them highly intuitive, usable, attractive and desirable as well as valuable (ensuring all the UX principles are included in the design). Moreover, to increase social impact and to show the benefits project results provide to society we can also contribute with targeted dissemination and communication activities that show useful evidence and foster opportunities for inclusive public discourse.

If you are interested in cooperation please contact me: Agnieszka Kowalska, a.kowalska@asmresearch.pl Projects portfolio: https://asmresearch.pl/en/international-projects/