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Project cooperationUpdated on 21 July 2025

Immersive Tech Week

Benjamin De Wit

Director at VRDays Foundation

Amsterdam, Netherlands

About

VRDays Foundation is a not-for-profit organization based in the Netherlands that promotes the responsible and creative development of immersive technologies (XR, VR, AR, spatial computing). We are the initiator and producer of Immersive Tech Week (ITW) in Rotterdam, one of Europe’s foremost festivals and conferences for immersive technologies, bringing together artists, researchers, technologists, entrepreneurs, and policymakers from across the XR ecosystem.

Through ITW, we create a unique platform that connects technology, creativity, and society – addressing sectors like healthcare, education, culture, industry, and the public sector. We engage with stakeholders across the quadruple helix (industry, academia, government, and civil society) to shape the future of immersive tech.

VRDays Foundation is a consortium partner in the Horizon Europe VoxReality project. Our role includes community engagement, impact dissemination, and alignment with creative and cultural stakeholders.

We are actively seeking European collaborations under Horizon Europe to foster responsible innovation in XR, AI, and immersive media, with a strong focus on ethics, inclusion, and creative experimentation.

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