HORECA - ENOEXPO 2025 - Brokerage Event

5–20 Nov 2025 | Kraków, Poland

China IP (Intellectual Property) SME Helpdesk

About

The China IP SME Helpdesk is a non-profit project funded by the European Commission since 2008. 

We provide advice to companies from countries participating in the Single Market Programme (SMP) that are interested in expanding to third countries outside the EU - in China (mainland China, Hong Kong, Macao and Taiwan)- regarding intellectual property protection and enforcement. It is important to be informed before undertaking any activity.

·        If you have any enquiries, doubts, or issues, feel free to use our helpline on our websites.

·        If you have some ongoing activities in the afore-mentioned regions, or you are planning to do so soon, we can provide a free one-on-one consulting session with our IP Business advisors to support you in making informed and strategic IP decisions. 

·        We also have a wide range of regional factsheets, guides,case studies, and other materials and tools (e.g. IP Cost tool to learn about prices) which you can explore on our website. 

·        We organise trainings on specific aspects of IP protection in the mentioned regions. You can follow us on our social media

HORECA

HotelBarRestaurantCateringCafeOther HORECA related businesses

FOOD

Canned food, PreservedConfectionery, Chocolate, JamsDairy productsDelicatessen, specialties and dry foodDiet-, children-, health-foodFish & ShellfishFresh fruit, vegetablesFrozen food productsGluten freeGourmet foodGroceryHalal / KosherMeat productsOrganic productsPastries, cakes and biscuitsPrivate Label / OEMPrivate labelsReady-made dishes and traiteur products

RELATED AREAS

Additives/IngredientsConsultancy servicesFood quality, anayltics & safetyHealth & WellbeingIndustry 4.0IT solutionsMarketing & brand managementPackaging / HandlingProduction, Machines & EquipmentResearch & developmentSustainabilityTransport & logisticWaste Management

DRINKS

Alcoholic beveragesNon-alcoholic beveragesWineLifestyles DrinksOrganic drinksPrivate label / OEMTea, CoffeeWater

Representatives

Stakeholders Manager

China IP (Intellectual Property) SME Helpdesk