HORECA - ENOEXPO 2025 - Brokerage Event

5–20 Nov 2025 | Kraków, Poland

ProductUpdated on 4 November 2025

INVITATION >> OLIVE OIL & HONEY@ SLOW-AGING FOODS, DRINKS, INGREDIENTS & MORE 2026 FEBRUARY 7, 2026, PRAGUE ONE

Managing Partner at SCHWARZ & PARTNER, spol. s r. o.

Prague, Czech Republic

About

SCHWARZ & PARTNER (CZ) in cooperation with TASKA CZ s.r.o. offer an innovative concept of export marketing and invite producers of high-quality olive oil and natural honey to participate in a special "OLIVE OIL & HONEY" presentation at the mini trade show "SLOW-AGING FOODS, DRINKS, INGREDIENTS & MORE 2026" on February 7, 2026.

SLOW-AGING from Korea and Japan is becoming increasingly popular among "young professionals" and "young seniors" in the United States and various European countries. Interest in this trend is also growing in the Czech Republic and Slovakia, particularly in Prague, Bratislava and other larger cities.

There is a growing demand for functional foods with benefits for health, beauty, and vitality.

Czech consumers do not yet have a clear offer in this category: the market is open.

There is an opportunity especially for premium food supplements, protein drinks, olive oil, natural honey, natural juices, superfoods, fermented products and organic wines with a low sulfite content.

Prices can be about 20-40% higher than for conventional foods if the health benefits and quality are clearly communicated.

For the SLOW-AGING segment, customers are willing to pay more if the product is reliable, natural, and has a strong history.

Concepts similar to those in Asia (e.g. Korea) do not yet exist in the Czech Republic, but inspiration appears in pharmacies, drugstores and online (e.g. Notino, Alza, dm).

The trend is real and promising, especially in urban segments (Prague, Brno, expats, fitness communities).

For more recommendations and a registration form please do not hesitate to contact us.

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