ProductUpdated on 29 October 2025
Mission to Fruit Attraction São Paulo
Foreign Trade Department Specialist at Artser Srl
Varese, Italy
About
It is, in every way, a sister fair, albeit smaller, to Fruit Attraction in Madrid, covering the entire fruit and vegetable value chain, from seeds to fresh produce to packaging and preservation technologies.
16,388 registered trade visitors from 63 countries, with 400 exhibiting brands. Further details can be found in the attached Post Show Report in the Excel exhibitor list.
The 2025 fair has simply doubled in size compared to the inaugural 2024 edition.
The fair takes place in the state-of-the-art São Paulo Expo Exhibition & Convention Center, open from 10:00 AM to 6:00 PM.
Italy has two islands in the center of the pavilion (red rectangle), where there are still some free spaces.
Unlike Madrid, in São Paulo there is no separation between Fresh Produce and Auxiliary Industry, so machinery and products can be located in adjacent spaces.
Contact us for infos
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