Start with Brand: The Shortcut to Faster Startup Growth

Discover how a clear, credible brand becomes your silent ambassador—accelerating funding, attracting top talent, and strengthening your appeal to partners and customers.

We’ll share practical insights for founders and innovation teams on building trust, communicating value, and positioning your company for growth or exit.

What You’ll Discover

• The value of a strong brand and the financial advantages it can unlock

• How to integrate brand thinking into your portfolio to secure brand equity

• How storytelling and visual identity can help you position and outperform competitors

Who should attend?

• Entrepreneurs leading startups and scale-ups

• Founders and CEOs seeking practical brand tools to scale or prepare for acquisition or IPO

• Investors, corporate venture teams, and private equity professionals

Speakers

Debby Pernervik is a senior brand expert and business developer at Start Communication.

Sara Åhman – Key account manager and strategist, Start Communication

Sara has extensive experience helping both established companies and startups develop their brands through strategic storytelling and visual identities. Sara will showcase real life examples illustrating how a strong brand identity can shape investor confidence and enhance commercial outcomes

This breakout session is held in "Torpet" on the balcony level inside Eriksbergshallen. From the registration area, head up the stairs two floors to access the session.