WeWill Co

WeWill Co is a women-focused strategy and innovation studio.

We started from a simple realization: most businesses still don’t truly understand women. They often approach them superficially - and as a result, they miss enormous growth opportunities.

The moment companies create real solutions for women, markets explode. Just look at menopause-related products: in only a few years, they became a multi-billion-dollar industry. And that is only one example.

Our work is built on extensive human-centric research developed together with experts from multiple fields, as well as proprietary methodologies - you can discover more about them in the Women Growth Gap™ report we have published for free on our website: https://www.wewill.ch/thewomengrowthgap

We use these research insights to help businesses truly understand women and design better, more innovative solutions - both internally (for women as employees) and externally (for women as customers).

Our solutions include:

• The Women Growth Gap™: A research-based framework identifying the gap between women’s growing power and lack of real solutions for their pressures shaping their realities. 

• 3-Level Pressure Framework™: A proprietary structured model analyzing inner, peer and systemic pressures shaping women’s realities. Each level reinforces the others, creating a complex dynamic that influences how women operate - as professionals, consumers, and individuals.

• Global Women Segmentation System: A proprietary in-depth segmentation based on a multi-axial research methodology, that goes beyond labels to uncover the full complexity of women’s realities - turning them into a strategic advantage for business and organizational growth.

• Break The Pressure™ Solution Method: A proprietary solution methodology translating insights into innovation, strategy and organizational transformation. It includes the Reframe-Reduce-Release framework adapted not only for business and organizations, but also for individual coaching.

Discover more about us at https://www.wewill.ch/