Davor Brlek

I am a technology-oriented business professional with more than 15 years of experience in the telecom sector, including Hrvatski Telekom. Although my primary role was in sales, working with complex ICT solutions required a strong practical understanding of hardware, software and digital services, as well as the ability to translate technical concepts into real-world applications.

My academic background in Kinesiology and long-standing involvement in endurance sports shaped a strong interest in the relationship between technology, healthy lifestyles and sustainable communities. As a semi-professional cyclist and active member of the cycling community, I am particularly motivated by projects that connect digital innovation with public health, local production and environmental sustainability.

I am currently focused on OPGDirekt, a digital marketplace and coordinated last-mile delivery platform designed to help local food producers access urban markets more efficiently. The platform integrates digital sales, logistics coordination and traceability concepts to improve transparency and the viability of short food supply chains.

OPGDirekt has already been piloted within municipal initiatives such as Zdravo Križevci, a city-led project supported by EU funding, where the platform was implemented in a real operational environment. A full implementation is currently underway with the City of Dugo Selo.

These projects provide practical validation of the model and form a foundation for scaling the platform to other cities and regions through a replicable, municipality-driven approach.