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Global Innovation Summit 2026

6 May 2026 | Basel, Switzerland

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ExpertiseUpdated on 23 April 2026

Understanding and designing better solutions for women.

Letitia Petrache

Founder & Chief Strategist at WeWill Co

Lausanne, Switzerland

About

WeWill Co is a women-focused strategy and innovation studio.

We started from a simple realization: most businesses still don’t truly understand women. They often approach them superficially - and as a result, they miss enormous growth opportunities.

To provide a better way forward, we conducted extensive research together with experts from multiple fields and designed proprietary solution developed methodologies.

Our solutions include:

  • The Women Growth Gap™: A research-based framework identifying the gap between women’s growing power and lack of real solutions for their pressures shaping their realities. Available to download for free.

  • 3-Level Pressure Framework™: A proprietary structured model analyzing inner, peer and systemic pressures shaping women’s realities. Each level reinforces the others, creating a complex dynamic that influences how women operate - as professionals, consumers, and individuals.

  • Global Women Segmentation System: A proprietary in-depth segmentation based on a multi-axial research methodology, that goes beyond labels to uncover the full complexity of women’s realities - turning them into a strategic advantage for business and organizational growth.

  • Break The Pressure™ Solution Method: A proprietary solution methodology translating insights into innovation, strategy and organizational transformation. It includes the Reframe-Reduce-Release framework adapted not only for business and organizations, but also for individual coaching.

    We use these insights to help businesses truly understand women and design better, more innovative solutions - both internally (for women as employees) and externally (for women as customers).

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