Chris Dean
CEO
Rebase Green Limited
Brighton and Hove, United Kingdom
My organisation
About me
I am an experienced technology leader, innovator, and consortium builder specialising in AI governance, responsible AI deployment, digital transformation, and software sustainability. As CEO of Digital Tactics Ltd. (UK), I have spent more than 20 years leading cross-disciplinary R&D programmes and building international partnerships across industry, academia, and the public sector.
My work focuses on practical, high-impact innovation—helping organisations adopt advanced technologies safely, efficiently, and sustainably. I currently lead GreenCode a 13m Euro multinational european initiative developing standards, tools and measurement frameworks for energy-efficient, sustainable software engineering leveraging Green AI and am working on other similar scale AI project proposals right now.
I have deep experience designing and delivering complex digital systems, including large-scale monitoring platforms (e.g., for Crossrail and the British Geological Survey) and AI-enabled enterprise tooling. I have also founded and led multiple innovation teams, supporting partners to translate research into deployable solutions with measurable commercial and societal benefits.
I am highly committed to trustworthy, ethical and transparent AI, and I regularly contribute to policy and industry discussions, including through the Forbes Technology Council. My technical strengths span AI architecture, multi-agent systems, governance frameworks, performance engineering, and analytics.