WIA - WHAT IN ALBANIA SHPK

WHAT IN is an all in one destination tech platform that enables travelers to explore, plan, book, and experience an entire destination through a single app. Instead of switching between multiple platforms for accommodation, activities, transportation, restaurants or local information, travelers access everything in one personalized ecosystem. Beyond simplifying travel planning, WHAT IN offers destination depth, by empowering local providers with fair global visibility and lower commissions while helping destinations showcase authentic experiences. Launched in Albania, Europe's fastest-growing tourism destination, WHAT IN has already attracted more than 78,000 users, listed over 1,200 local businesses, and validated a scalable business model. With a growing booking ecosystem, strategic partnerships, and structured destination knowledge, WHAT IN is building a destination platform that can be replicated across new tourism markets, starting with Kosovo and Montenegro.