Better Things

Better Things (betterthin.gs) is a product strategy and growth consultancy helping technology companies build products that people genuinely understand, trust and adopt.

We work with startups, scale-ups and enterprise teams across FinTech, Web3, AI, SaaS, MedTech and other technology sectors. Our expertise spans product strategy, product-market fit, user research, product positioning, UX/UI design, onboarding, conversion optimization and retention.

Our approach starts with understanding people before building solutions. Through qualitative research, behavioral analysis and strategic workshops, we uncover how users actually perceive products, where friction exists and what drives adoption. These insights become the foundation for product strategy, positioning and user experience decisions that accelerate growth.

Over the years, we've supported companies ranging from early-stage startups to global organizations, including Revolut, Johnson & Johnson, Tele2, HBO, DoorDash, Jaguar, Opera, Polygon ecosystem projects, CrossFi, Velvet Capital and many others.

Beyond execution, we act as an extension of our clients' product teams. Rather than operating as a traditional agency, we work alongside founders, executives and product leaders to validate assumptions, prioritize opportunities and turn complex ideas into products that resonate with users and deliver measurable business outcomes.

Whether launching a new product, entering new markets or improving an existing experience, our goal is always the same: help companies make better product decisions through a deeper understanding of their users.