Programmatic In-Store Shopping in XR

StellaNordis: Redefining Retail through Programmatic XR Environments

StellaNordis is redefining the retail landscape by transforming physical stores into dynamic, programmable media channels through Augmented Reality. Founded in 2025 by serial entrepreneurs Leander and Patrick—following their successful exit of Nowtilus to Equativ—the Berlin-based company bridges the gap between hardware giants and the demand-side retail ecosystem. Our core innovation, "Programmatic In-Store Shopping," treats every store entry as the start of a hyper-personalized digital session. By utilizing XR technology, the system identifies a user’s purchase intent in real-time by scanning virtual shopping lists or analyzing previous behavior. This allows for Intent-Driven Real-Time Bidding (RTB), where brands bid instantly to guide consumers toward specific products via immersive visual navigation. This unique visual layer enables 1:1 personalized pricing, where custom discounts and promotions are overlaid directly onto physical products based on individual shopper profiles. We further expand the retail footprint through the "Infinite Shelf," which augments physical aisles with digital-only inventory. Beyond advertising, our solution optimizes the customer journey with spatial audio support and concludes sessions with seamless, in-XR checkout. To ensure technical excellence, StellaNordis collaborates with the Fraunhofer Institute and utilizes advanced "Vibe Coding" frameworks. Our platform is designed as the critical middleware between smart glasses and the demand-side retail market. We are currently in the R&D phase, focusing on market exploration and strategic partnerships for a scheduled 2027 launch. StellaNordis is seeking synergies with hardware manufacturers, demand-side agencies, and innovative retailers to scale this vision.