From Heritage to High Returns: Partner with PAUL and Scale a Premium French Bakery-Restaurant Business in your country

At PAUL, everything starts with people — artisans driven by passion, precision, and the timeless beauty of French craft.

Founded in 1889 and shaped by five generations of savoir‑faire, PAUL stands today as the most iconic French premium bakery and café Maison, celebrated worldwide for its handmade breads, pastries, and hospitality rooted in authenticity.

With 880 locations across 58 countries, including more than 500 outside France, PAUL has become a global benchmark for high‑quality bakery and café experiences. Its success comes from a unique blend of French heritage, refined fast‑casual dining, and modern coffee culture, delivered through versatile formats that thrive in urban, commercial, and transit environments.

For franchise partners, PAUL offers a turnkey pathway into a premium, proven, and emotionally powerful brand: immersive training, architectural design, operational excellence, supply‑chain support, 360° marketing, and continuous innovation. Already established in Panama since 2016, PAUL is now seeking visionary Food & Beverage Franchise partners to expand into Laos and Brunei.

PAUL is more than a business — it is a family of bakers, pâtissiers, chefs, and hosts who bring warmth, generosity, and the French Art de Vivre to millions every day.

For Food & Beverage investors who believe that food is emotion, that craftsmanship matters, and that people make brands enduring, PAUL offers the opportunity to bring a piece of France to tyour country.