Sergi Galbany

Into Reality transforms the way users consume audiovisual content. Through an interactive web player, it enables the integration of both traditional 2D signals and immersive 3D experiences through Virtual Reality (VR). The solution is offered as a SaaS (Software as a Service) service, allowing users to customise and control their viewing experience, making them feel like their own TV makers. The scalability of the platform not only encourages interaction and personalisation of content, also increases user retention and loyalty. With this consumption experience, it increases the number of views, which in turn generates more commercial revenue for customers. The platform is multi-device, compatible with iOS, Android and VR, facilitating universal access. In addition, the B2B business model allows customisation of the front-end for large customers, while for smaller customers, a proprietary website is offered under a B2C model. With this global solution, "Into Reality" seeks to revolutionise the consumption of audiovisual content, offering an interactive, immersive and personalised experience for each user.