Your Next Customer Is AI: The New Rules of Market Relevance

Keynote | Vortragssprache: Englisch

Your next customer may never visit your website, listen to your pitch, or care about your brand story.

In this keynote, Katja Forbes shows how AI systems, machine customers, and autonomous decision‑makers are already reshaping competition, visibility, and trust in global markets. As purchasing decisions increasingly shift from humans to algorithms, entirely new rules determine who gets selected—and who gets ignored.

Katja explains:

• How AI decision logic differs from human buying behavior

• Why traditional competitive advantages are eroding

• What companies must change now to remain relevant and selectable

Clear, direct, and highly practical, this keynote reframes AI from a tool into a new economic actor—and challenges leaders to rethink what market relevance truly means when machines decide.