Jasmine Pang
Director of European Affairs
Phoenix TV
Hong Kong, China (Hong Kong)
My organisation
About me
Jasmine is a seasoned professional in the creative industry, having joined Phoenix TV in 2023 – a leading Chinese-language media group with 500 million viewers across 190 countries and territories.
Before her tenure at Phoenix TV, Jasmine held pivotal roles with Shanghai Municipal Information & Press Office, Shanghai Publicity Department, Bureau of Shanghai World Expo Coordination, and Expo Shanghai Group.
In 2016, she founded Branding Shanghai, a non-profit organisation focused on creating impactful city branding campaigns for Shanghai. Under her leadership, the organisation successfully launched initiatives such as the "Shanghai. Let’s Meet!" campaigns in London (2016-2017), Liverpool (2018-2019), and Tokyo (2019). Jasmine also played a key role in the "China Focus" programme at the Edinburgh Festivals (2017-2024), Photofairs Shanghai (2017-2023), and other major international events.
Jasmine's talents extend beyond management; she is also an accomplished producer and presenter. She has interviewed a range of celebrities, including Sir Michael Caine, Tom Hiddleston, Adrien Brody, Roger Federer, Gary Naville, Alan Walker, Reece Shearsmith and Steve Pemberton. In 2022, she launched her own programme - “Jasmine Lounge”. Additionally, Jasmine served as the cultural advisor for Wong Kar-wai’s acclaimed series “Blossoms Shanghai”, where she also played a supporting role as Lady Jia.
Jasmine has compered numerous prestigious international conferences, including the World Urban Forum organised by UN-Habitat in Kuala Lumpur (2018) and Abu Dhabi (2020), as well as the China-UK Business Forum in Shanghai (2018), which featured former British Prime Minister Theresa May.
With a master’s degree in journalism from Fudan University and a bachelor’s degree from Shanghai International Studies University, Jasmine continues to make significant contributions to the media landscape, driven by her extensive experience and passion for fostering global connections.
Speaker sessions (1)
Tuesday, 27 May 2025
10:30 - 11:15
Panel Discussion 1: The Future of AI-Powered Communication - Revolutionizing Content Creation and Distribution
- AI
- Communication