G&LIFE S.P.A.

G&Life S.p.a. is an innovative startup operating in the field of nutrigenetics. It designs and develops personal genetics services, nutritional plans, and customized lifestyles based on genetic makeup, taste, and individual habits. G&Life began its operations with nutrigenetics, as nutrition is a key factor through which individuals can play an active role in preventing the onset of diseases. The company's current goal is to extend its personalized approach, after focusing on nutrition and sports, to the genetics of aging. The market potential for this new product is very high: it will allow G&Life to enter the cosmeceutical and nutraceutical markets with innovative products. According to market research conducted by G&Life, this could interest 7% of the Italian population, representing a market worth approximately 500 million euros (Research commissioned to SWG 2014). Currently, there are no tools on the market or in research that allow individuals to select a nutritional plan, nutraceutical, and cosmeceutical considering their genetic heritage to maximize the defense against aging processes and extend the period of active life.