Ellen Keukenmeester Povilénas
Founder, Circularity Centre Denmark and Mus Tøj
Circularity Centre Denmark
Copenhagen, Denmark
Service systems designer working with Circularity Centre Denmark to turn circular economy theory into citizen‑driven urban practice. Also love eating cake.
My organisation
About me
I’m a service systems designer from the Netherlands, based in Copenhagen. I specialise in human-centred approaches to circular economy and urban transitions. My work bridges systems thinking and hands-on experimentation, with a focus on turning research and business strategies into everyday action.
I currently lead Circularity Centre Denmark (CCD), a knowledge hub supporting businesses and communities in translating circular ambitions into real-world change. In recent years, I’ve designed circular services, led engagement processes, and facilitated cross-sector collaboration.
With a professional background that includes emergency response, finance, and entrepreneurship, I bring a grounded understanding of human behaviour and decision-making into the design process. I’m motivated by building scalable, human-centred solutions to environmental and social challenges, and by working with partners who share that drive.