Tourism and Cultural Heritage: Smart Preservation and Sustainable Destinations

At Libelium, we don’t just monitor visitor flows; we transform tourist destinations and historical sites into true engines of sustainability through evidence-based decision-making. Our unique value resides in our ability to connect physical heritage with the iris360 platform, enabling asset managers and local authorities to predict overtourism, protect vulnerable monuments, and meet SDGs with total transparency. Our expertise is backed by successful projects such as the Digital Twin of La Alhambra, Strada Nuova in Genoa, Palau Marquès de Caro (Hotel Caro), and the Digital Twin of the floating population, among many other experiences. We turn tourism complexity into an efficient preservation strategy that directly improves the traveler's experience while safeguarding cultural legacies and minimizing environmental impact.