STAYHLTH-02: Behavioural interventions as primary prevention for Non-Communicable Diseases (NCDs) among young people - Gamification & Youth Engagement

Pi Tech can design and implement the project’s youth-focused gamification framework, creating immersive, motivating, and developmentally appropriate digital experiences that strengthen health literacy, self-monitoring, and sustained behaviour change. Leveraging its expertise in behavioural design, serious games, and XR/AR environments, Pi Tech will translate evidence-based interventions into engaging challenges, rewards, and feedback loops tailored to diverse cultural and socio-economic contexts. Pi Tech will also ensure accessibility, co-design with young people, and integration with wearables and AI-driven personalisation models, creating an adaptive ecosystem that fosters autonomy, self-efficacy, and long-term habit formation.

Key Role Contributions

• Develop gamified behaviour-change journeys with progressive challenges and reward systems

• Create XR/AR micro-experiences for physical activity, stress reduction, and health education

• Integrate real-time wearable data into personalised game loops and feedback dashboards

• Apply youth-centred design with co-creation workshops in schools and youth centres

• Ensure cultural, gender-sensitive, and intersectional adaptation of gamification elements

• Build mechanisms that promote long-term engagement, habit tracking, and self-efficacy

• Collaborate with educators and clinicians to align game mechanics with evidence-based interventions