Futurice

Futurice: Shaping Future-Capable Organizations through Tech, Design, and AI

Futurice is a European innovation and technology company that partners with organizations to explore, design, and scale human-centered, AI-enabled solutions. With roots in software engineering and service design, Futurice blends strategic foresight with deep technical expertise to help companies adapt, differentiate, and grow in a world shaped by complexity, acceleration, and intelligent systems.

What We Do

Futurice supports organizations in three core areas:

• Vision & Exploration: Identifying future opportunities through research, foresight, and experimentation — often grounded in emerging technologies like AI and automation.

• AI & Digital Delivery: Designing and building platforms, products, and services that combine robust engineering with real-time data, machine learning, and user-centric design.

• Capability Building & Transformation: Enabling teams to work differently by embedding new ways of thinking, working, and creating value with AI across core functions.

Whether it’s prototyping an AI-powered service agent, rethinking value chains with intelligent automation, or embedding machine learning into product ecosystems — Futurice helps clients move from pilot to scale.

How We Work

Futurice combines strategic imagination with hands-on delivery. Teams work in close partnership with clients, integrating disciplines such as AI engineering, design research, business architecture, and data science. The approach emphasizes:

• Human-in-the-loop AI – Designing systems that enhance human agency and decision-making rather than replace it.

• Responsible Tech – Ensuring that AI initiatives are explainable, inclusive, and aligned with both stakeholder needs and ethical guidelines.

• Prototyping & Iteration – Quickly making ideas tangible to test, learn, and derisk before scaling.

• Systemic Thinking – Connecting AI applications to real operational levers, customer experiences, and organizational capabilities.

AI as a Core Enabler

AI is not treated as a feature or afterthought — it is integrated into Futurice’s work as a strategic enabler for:

• Personalizing digital services at scale

• Predicting and automating decision-making across value streams

• Augmenting knowledge work with intelligent copilots

• Turning data ecosystems into competitive advantage

• Reimagining products, experiences, and operating models

Futurice helps clients go beyond hype — focusing on AI that creates measurable business impact and tangible user value.

Culture and Community

As an employee-owned company, Futurice fosters a culture of autonomy, purpose, and experimentation. Teams are multidisciplinary, diverse, and driven by shared values. The company operates across Europe — with offices in Finland, Germany, Sweden, and the UK — and maintains an active presence in the global open-source and AI innovation community.

Futurice is recognized for its openness, ethics, and commitment to building not just software, but sustainable futures.

Impact and Clients

Futurice has helped leading organizations:

• Embed AI into sales, service, and operations workflows

• Develop new data-powered services and business models

• Redesign customer journeys with intelligent interaction patterns

• Build internal AI capabilities through strategic pilots and co-creation

• Drive sustainability through smarter, AI-supported processes

Clients span sectors such as mobility, manufacturing, energy, healthcare, and public services — where complexity is high, data is underutilized, and the potential for transformation is real.