Denim Deal

On average, the Dutch consumer buys 1.2 pairs of new jeans a year, bringing total annual sales of jeans in the Netherlands to 21 million pairs, and each citizen has an average of 5.4 pairs hanging in the wardrobe. Worldwide, only 63% of the jeans produced are ultimately sold. It takes 8,000 litres of water to produce a pair of jeans, and only 0.1% of discarded garments are used in high-quality applications. It is evident that the production of jeans and other denim clothing needs to become more sustainable. The purpose of this Green Deal on Circular Denim is to work with leading parties across the denim value chain to close the loop and thus achieve the necessary sustainable systemic change in this value chain. A key aspect of sustainability is circularity: the closing of loops. Parties in the value chain, from collectors and recyclers to producers, brand owners, retailers and public authorities, have jointly developed an approach to take major steps towards using recycled textile in all denim products marketed in the Netherlands. The aim is that the use of recycled fibres in denim will become the new standard. You want to know more please invite me for a 30 min talk during the FashionMatch on Sunday C-233 Green Deal Circulaire Denim “Denim Deal” | Rapport | Rijksoverheid.nl