Clusters Meet Regions Cluj Napoca 2025

1–2 Jul 2025 | Cluj Napoca, Romania

Anna Rosenqvist

Cluster Manager / CEO

Interior Cluster Sweden

Växjö, Sweden

5 profile visitsSpeaker

Cluster Manager at Interior Cluster Sweden, driving green & digital transformation in the furniture and interior design industry, through collaboration.

My organisation

Interior Cluster Sweden (ICS) is a national cluster organisation based in Sweden that brings together companies, designers, academia, and public stakeholders within the furniture and interior design industry. Our mission is to strengthen the competitiveness, sustainability, and innovation capacity of the sector through strategic collaboration. ICS operates as a knowledge and innovation hub, focusing on the green and digital transformation of the industry. We support our 100+ members in transitioning towards circular business models, resource efficiency, data-driven innovation, and traceability across the value chain — from raw materials to finished interiors. Through participation in regional, national, and European projects (such as FOREST 4.0, ENTRUST, STELLA, and APPEND), ICS acts as a bridge between industry and research, promoting cross-sectoral cooperation and smart specialization. Our activities include: – Facilitating partnerships and project development – Supporting SMEs in sustainability and digitalisation efforts – Organising workshops, labs, and knowledge exchange formats – Advocating for the sector in policy and innovation arenas ICS is rooted in the values of the New European Bauhaus — Beautiful - Sustainable - Together, and works actively to position Sweden as a frontrunner in sustainable interior and furniture innovation. https://interiorcluster.se/in-english
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About me

I’m CEO of Interior Cluster Sweden – a national platform working to accelerate the green and digital transformation in the furniture and interior design industry. With a background of over 30 years in the sector, including many years at IKEA of Sweden, I’ve had the opportunity to lead product development, build learning cultures, and create strong bridges between industry and academia, with Linnaeus University.

What drives me is creating real change through collaboration. I’m passionate about data-driven business development, circularity, and building innovation ecosystems where sustainability, design, and business meet.Today, I’m active in several EU-funded projects like FOREST 4.0, MSCA doctoral network ENTRUST, STELLA, and APPEND, projecta regarding digital productpassports (DPP), all focused on future-proofing our industry.

Skills

  • #DPP #Möbelriksdagen

Interests

  • #Furniture #TillverkningiSverige

Speaker sessions (1)

Tuesday, 1 July 2025

09:30 - 12:00

1st Morning Plenary Session

Location:Radisson Blu Cluj

High level policy inputs on cluster support at regional, national, and EU levels Role of clusters as drivers for competitiveness through business-driven innovation