ASSOCIATION CAMEROUNAISE POUR LE MARKETING SOCIAL

The Cameroon Association for Social Marketing (ACMS) is a leading autonomous NGO with more than 25 years of experience delivering high‑impact public health interventions across Cameroon. ACMS promotes community well‑being through evidence‑based behavioural change programs, digital health deployment, community mobilization, and strong youth engagement.

We specialize in improving the health of vulnerable populations through interventions in HIV prevention and care, sexual and reproductive health (SRH), malaria control, maternal and child health, WASH, youth empowerment, and broader global health priorities. Over the years, ACMS has collaborated with several major global health donors such as USAID, CDC, UNITAID, UNICEF, UNFPA, GAVI, the Bill & Melinda Gates Foundation, USG‑DOD, Exxon Mobil Foundation, and OCEAC.

Governance

ACMS operates under a strong governance structure that includes a General Assembly and a Board of Directors, ensuring institutional oversight, accountability, and strategic guidance.

Our Core Values

ACMS is guided by a set of foundational values that shape how we work:

• Integrity: We act with transparency, honesty, and accountability toward our beneficiaries and partners.

• Respect: We value all beneficiaries and avoid judgment regarding lifestyle or beliefs, recognizing that unity and collaboration solve complex challenges.

• Equality: We honor and respect every individual regardless of gender, ethnicity, religion, disability or background.

• Effectiveness: We intervene professionally and responsibly to deliver measurable impact in all our programs.

Geographical Presence

ACMS has a national footprint with established offices in:
Yaoundé (Headquarters), Douala, Garoua, Bertoua, Ngaoundéré, and Maroua.

Financial & Operational Management

ACMS maintains a rigorous and regularly audited accounting system, ensuring transparent financial practices and donor‑compliant management.
Our treasury system allows for:

• separate tracking of financial transactions by project/donor,

• systematic bank and cash reconciliation,

• secure and justified disbursements to sub‑recipients and suppliers.

The Internal Audit Department applies best practices and uses robust tools to monitor subcontracting processes and ensure compliance, efficiency, and financial integrity.
Why ACMS is a Strong Partner

• Proven expertise in behaviour change communication and community‑based implementation

• Strong national presence in both urban and rural areas

• Capacity to deploy digital health tools (mobile apps, self‑monitoring solutions)

• Robust Real‑World Data (RWD) collection and ethical research capability

• Strong experience working with international donors and national health systems

• Deep commitment to integrity, inclusion, and measurable public health impact

ACMS is an experienced and reliable implementation partner ready to contribute to multi‑country research and innovation efforts, including Horizon Europe health consortia.