European Food Information Council

Our four main goals

We put our purpose into action by making all our activities contribute to four long-term goals (LTGs):

To build food & health science literacy & promote evidence-based decision-making

Access to trustworthy information is essential for people to make better choices. We address this challenge through a variety of actions, e.g. helping scientists and health professionals communicate better, supporting journalists in reporting accurately on complex topics, and running campaigns and building networks to combat misinformation.

To facilitate the healthy & sustainable diet shift

Acknowledging the influence of our diets on our health and how our food choices impact the environment and climate change, we want to equip citizens with the right knowledge on how to eat both healthily and sustainably. This includes promoting plant-forward diets.

To support the prevention of diet- and lifestyle-related non-communicable diseases (NCDs)

The health burden of NCDs such as cardiovascular diseases, diabetes, chronic respiratory diseases, mental disorders, neurological disorders, or cancer is staggering. To help prevent NCDs, our approach focuses on creating awareness of the link between nutrition and lifestyle and NCD risk and providing information to support behaviour change related to these two key health determinants.

To empower food waste reduction at the consumption level

Reducing food waste in people’s homes is a significant opportunity to alleviate the negative environmental and climate impact of our food system. We want to empower people to waste less food, securing win-win outcomes for both the planet and people’s lives.