HerSay - AI-Powered Health Advocacy for Women
The Problem We're Solving
Women and gender-diverse individuals face systemic barriers in healthcare that lead to delayed diagnoses, inadequate treatment, and poor health outcomes. Research shows that 89% of women feel dismissed by healthcare providers, with their symptoms often attributed to stress, anxiety, or being "overly emotional." This medical dismissal results in women waiting an average of 4+ years longer than men for chronic disease diagnoses, facing higher rates of misdiagnosis, and experiencing significantly worse health outcomes.
The fragmented nature of healthcare—with multiple specialists, infrequent appointments, and limited time per visit—makes it nearly impossible for patients to effectively communicate complex symptom patterns. Women are expected to remember and articulate months of symptoms in 15-minute appointments while navigating power dynamics that discourage thorough questioning.
Our Solution
HerSay is an AI-powered health companion app that empowers women and gender-diverse individuals to take control of their healthcare journey. Our platform provides:
Comprehensive Symptom Tracking: Intuitive tracking of physical, mental, and lifestyle factors with pattern recognition across multiple dimensions (menstrual cycle, stress, diet, sleep, etc.)
AI-Powered Pattern Identification: Advanced algorithms analyze user data to identify correlations, trends, and potential triggers that would be invisible in isolated data points
Healthcare Advocacy Tools:
-
Pre-appointment preparation guides
-
Symptom summaries formatted for medical professionals
-
Question frameworks to facilitate productive conversations
-
Evidence organization for continuity across providers
Personalized Insights: Actionable recommendations based on individual health patterns, helping users understand their bodies and make informed decisions
Market Validation & Traction
We've completed extensive user research with 120+ participants, revealing:
-
89% of surveyed women experienced medical dismissal
-
7.5/10 average likelihood to use HerSay
-
Strong product-market fit across diverse demographics
-
Clear willingness to pay for subscription model
HerSay launched publicly in 2025 and is currently scaling across Canada, the US and Europe.
Technology & Innovation
Our platform leverages:
-
Machine learning for pattern recognition and personalized insights
-
Natural language processing for symptom documentation
-
Evidence-based frameworks grounded in clinical research
-
Privacy-first architecture with healthcare-grade data security
We're actively pursuing clinical validation partnerships and have submitted academic manuscripts to peer-reviewed journals including Frontiers in Digital Health.
Business Model & Scalability
B2C: Freemium model with premium subscription features B2B: Enterprise partnerships with employers, insurers, and healthcare systems seeking to improve patient outcomes and reduce costs associated with delayed diagnoses
Our financial projections show growth from 10,000 to 1.5M users over five years, with revenue mix optimized between direct consumer subscriptions and institutional partnerships.
Horizon Europe Partnership Opportunities
We're seeking European partners for:
-
Research Collaborations: Joint studies on digital health interventions for women's health, AI applications in healthcare advocacy, and health equity outcomes
-
Clinical Validation: Partnerships with healthcare institutions for real-world evidence generation
-
Technology Development: Collaborations on AI/ML advancement, multilingual NLP, and interoperability with European health systems
-
Market Entry: Strategic partners for European expansion, including regulatory navigation and localization
-
Funding Opportunities: Joint applications for Horizon Europe grants focused on digital health, gender equity, and AI innovation
Impact & Vision
HerSay addresses UN Sustainable Development Goal 3 (Good Health and Well-being) and Goal 5 (Gender Equality) by tackling systemic healthcare inequities. Our vision is a world where every person has the tools, confidence, and support to advocate effectively for their health.