Cluj Innovation Days 2025

29–30 May 2025 | Cluj-Napoca, Romania

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Smaranda Moldovan

Founder/Chinese culture consultant

Intercultural Consulting

Cluj-Napoca, Romania

7 profile visitsSME

I’m an expert in intercultural miscommunication, helping businesses work better with Chinese partners.

My organisation

Intercultural Consulting

Intercultural Consulting

Consulting/Service provider

Cluj-Napoca, Romania

Intercultural Consulting is dedicated to facilitating effective communication between Romanian and Chinese business partners. With over 16 years of direct collaboration with China and 18 years of training experience, our team has worked with more than 3,000 participants, providing practical solutions for navigating cultural differences. We specialize in helping individuals and organizations build stronger, more effective international relationships by offering actionable insights and tailored guidance. Our services include workshops on Chinese culture, pre-departure training for business travel or relocation, intercultural communication consulting, and team-building programs for multicultural teams. Every project is designed to match the specific needs of our clients, using interactive methods such as practical exercises, simulations, facilitated discussions, and case studies. Our goal is to go beyond clichés and offer real, applicable skills that help businesses thrive in a global environment.
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About me

My mission is to help companies work effectively with Chinese partners.

As the founder of Intercultural Consulting, I design and deliver intercultural communication training programs focused on optimizing collaboration with Chinese counterparts. I combine the experience of living two years in Asia with over 16 years of working alongside Chinese colleagues, backed by academic expertise, including a PhD in International Economy focused on Chinese investments in the EU.

Over the past decade, I’ve developed academic and cultural cooperation programs between China and Romania, and have held training courses, workshops, and seminars for more than 3,000 participants. My in-depth knowledge and hands-on experience make me a trusted partner in building successful international relationships with China.

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Skills

  • Intercultural communication
  • International relations
  • Training
  • teaching
  • Chinese culture