Cluj Innovation Days 2025

29–30 May 2025 | Cluj-Napoca, Romania

Andreea Busecan

Co-Founder & HR Business Partner

Back to Basics

Cluj-Napoca, Romania

12 profile visitsStart-up

I’m a Co-Founder of Backtobasics, an HR company. Now, I am creating Echo, a social fitness app that helps people strengthen and grow their social well-being.

My organisation

Back to Basics

Back to Basics

Start-up

Cluj-Napoca, Romania

After 8 years at Back to Basics, helping foster healthy work relationships, we’ve learned that lasting change doesn’t come from programs or systems, but from the impact we have on one another. With this in mind, we created Echo: a social fitness app that helps people build daily habits to strengthen relationships and boost social health. Echo is rooted in behavioral science, psychology, and public health research, addressing the loneliness epidemic, relationship neglect, the erosion of social skills, and social disconnection, issues recognized as public health crises.
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About me

I was born in Baia-Mare, in northern Romania, and have been living in Cluj-Napoca for the past 19 years.
As a former rhythmic gymnast, sport has played a big role in shaping who I am today.

My passion for education and social relationships began early on—during high school, I volunteered for four years at Caritas, supporting children and teenagers with their education and integration into society.

Since the age of 16, I knew psychology was my calling. I chose to specialize in Organizational Psychology, a field where I could combine my love for working with people with the fast-paced, dynamic environment of companies, helping both individuals and organizations grow.

Today, I am taking on a bigger mission: tackling social health, a missing piece in modern healthcare, through a social fitness app and this is what brings me to this conference.

I’m also a sea and hiking lover and enjoy spending time in nature with my dog.

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