Andreea Busecan
Co-Founder & HR Business Partner
Back to Basics
Cluj-Napoca, Romania
I’m a Co-Founder of Backtobasics, an HR company. Now, I am creating Echo, a social fitness app that helps people strengthen and grow their social well-being.
My organisation
About me
I was born in Baia-Mare, in northern Romania, and have been living in Cluj-Napoca for the past 19 years.
As a former rhythmic gymnast, sport has played a big role in shaping who I am today.
My passion for education and social relationships began early on—during high school, I volunteered for four years at Caritas, supporting children and teenagers with their education and integration into society.
Since the age of 16, I knew psychology was my calling. I chose to specialize in Organizational Psychology, a field where I could combine my love for working with people with the fast-paced, dynamic environment of companies, helping both individuals and organizations grow.
Today, I am taking on a bigger mission: tackling social health, a missing piece in modern healthcare, through a social fitness app and this is what brings me to this conference.
I’m also a sea and hiking lover and enjoy spending time in nature with my dog.