Mike Matton

VRT is the public broadcaster of the Flemish Community in Belgium. It is a media organisation oriented towards all Flemish citizens, with a special focus on the diversity and uniqueness of the Flemish audience. VRT mainly presents high-quality and distinctive content in the areas of information, culture, education, entertainment, and sports. With its three television channels, five radio stations and various digital channels, VRT reaches 90% of all Flemish people, every single week. Consequently, VRT can be seen as a relevant player that has a major societal impact and can contribute to a pluralistic debate, thus strengthening democracy. Through open innovation, VRT explores new technologies and applications in a constantly evolving media context. The innovation department works together with partners such as start-ups, universities, broadcasters, and media organisations, to connect audiences with the future of media.