Ricardo Martins

Executive Director @ NOVA Information Systems & Analytics Lab

NOVA IMS

Lisbon, Portugal

4 profile visits

The IS & Analytics Lab advances insights into citizens behaviour, acceptance, and impact on innovation, driving sustainability and effective adaptation.

My organisation

NOVA IMS

NOVA IMS

University

Lisbon, Portugal

At NOVA IMS, we are dedicated to advancing knowledge in the fields of information management, business analytics, and data science. Our interdisciplinary approach combines rigorous academic research with practical industry applications, empowering businesses to harness the power of data for informed decision-making. We pride ourselves on cultivating a vibrant community of innovators, where collaboration and expertise drive impactful solutions. Join us as we shape the future of data-driven management in a rapidly evolving digital landscape.
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About me

While technological advancements continue to progress, one of the most complex challenges lies in understanding user behaviour - a crucial factor in shaping consumption, technology adoption, and overall climate resilience.

At the IS & Analytics Lab at NOVA, we are actively contributing to a deeper understanding of European citizens' behaviour to support more sustainable, well-informed decisions and effective climate adaptation strategies. Through our involvement in Horizon Europe projects such as HARP, TwinAIR, TwinERGY, DeRisk, DeCO2, FARCLIMATE, and ECHO, we are generating evidence-based insights into user behavior, laying the groundwork for meaningful behavioral change.

Our initiatives amplify the impact of innovative solutions, empower communities, and foster informed decisions for climate resilience. With expertise in mixed-methods research, we bridge the gap between technology and human behavior to drive sustainable transformation.

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Call topics of interest

Which of the call topics are you / your organisation interested in?

HORIZON-CL4-2025-03-MATERIALS-47: Innovative Advanced Materials (IAMs) for conformable, flexible or stretchable electronics HORIZON-CL4-2025-03-DATA-13: Fostering Innovative and Compliant Data Ecosystems HORIZON-CL4-2025-03-DIGITAL-EMERGING-09: Challenge-Driven GenAI4EU Booster HORIZON-CL4-2025-03-HUMAN-18: GenAI4EU central HubHORIZON-CL4-2025-03-HUMAN-17: Specific support for the Virtual Worlds Partnership and the Web 4.0 initiativeHORIZON-CL4-2025-03-HUMAN-16: Drive the evolution of the internet towards open and interoperable Web 4.0 and Virtual Worlds: building blocks in priority areas HORIZON-CL4-2025-03-HUMAN-15: GenAI4EU: Generative AI for Virtual Worlds: Advanced technologies for better performance and hyper personalised and immersive experienceHORIZON-CL4-2025-03-HUMAN-14: Core technologies for virtual worldsHORIZON-CL4-2025-04-HUMAN-08: GenAI for Africa HORIZON-CL4-2025-04-DIGITAL-EMERGING-04: Assessment methodologies for General Purpose AI capabilities and risksHORIZON-CL4-2025-04-DATA-03: Software Engineering for AI and generative AI HORIZON-CL4-2025-04-DATA-02: Empowering AI/generative AI along the Cognitive Computing continuu