Amadeus added value in AI/data calls

Amadeus is the world’s largest technology provider for travel and tourism. The company offers cutting-edge technology solutions that help travel industry stakeholders succeed in their business and shape the future of travel moving forward. It connects travel players and makes personalized journeys happen. With 19 000 employees in 190 countries, Amadeus has a strong footprint in Europe where more than half of its workforce is based and most of its R&D activities take place.

Amadeus is eager to collaborate on initiatives that drive innovation and excellence in AI and travel technology within a consortium with other academic and industry partners. Amadeus is particularly interested in joint efforts to develop privacy-enhanced test sets, create industry-specific benchmarks, and explore new frontiers in AI research and applications.

• On HORIZON-CL4-2025-04-DIGITAL-EMERGING-04: Amadeus is dedicated to advancing the field of AI by developing robust methodologies for assessing and validating General Purpose AI (GPAI) models. Amadeus proposes leveraging its expertise in creating industry-specific benchmarks and generating challenging test sets that reflect real-world scenarios in the travel industry. Contributions will include the development of privacy-enhanced test sets, the use of retrieval augmented generation (RAG) techniques to enhance the performance of large language models (LLMs), and the creation of tools for pseudonymizing personally identifiable information (PII) in travel-related documents. By collaborating with GPAI providers, policymakers, and other stakeholders, Amadeus aims to establish comprehensive benchmarks to evaluate GPAI models' capabilities and risks.

• On HORIZON-CL4-2025-03-DATA-13: Amadeus aims to streamline compliance processes and improve data management through the development and integration of advanced technologies for data collection, sharing, and analytics. Amadeus proposes generating and managing synthetic data to improve data quality, diversity, and representativeness while mitigating bias. Contributions will include the creation of pseudonymization tools, the implementation of "compliance by design" principles, and the development of training and support programs for users. By collaborating with industry partners, Amadeus aims to create innovative and compliant data ecosystems that address the limitations of real-world data and ensure adherence to EU regulations.