True Price

The mission of True Price Foundation is to create and uphold a standard for the adoption of true prices, creating sustainable value chains while ensuring that basic products such as food remain or become affordable for everyone.

This means that products and value chains are regenerative and in line with human rights; costs for recovery, compensation and prevention of social costs are discounted in product prices. We therefore strive for transparency about and (voluntary) payment of true prices. Additionally, we strive to change the laws and regulations that determine the outcomes of the market, such as tax, purchasing, accounting and trade regulations.