Wellbeing Framework for Consumer Experiences in the Circular Economy of the Textile Industry

The Framework highlights the critical role of consumer behaviour and awareness in creating healthier consumption habits. It identifies 16 dimensions of wellbeing in three categories: being well, feeling well, and doing well. Each category encompasses subjective, psychological, bodily, and economic elements that reflect our interdependence with social and natural worlds. We point to how these wellbeing elements, such as feeling attached to our clothes, finding joy in them, and feeling competent in maintaining them, can be articulated through consumer experiences that enable circular consumption. The Framework suggests that by being more active in designing, modifying, and caring for our clothes, we can develop a stronger connection to them, which may lead us to value and use our clothes — and the planet's resources — for longer.